resume

 

 

Creative Director  |  Javelin Marketing Group  |  2004-2015

 

I brought my passion and ability to lead, think, create, strategize, concept, write, present and solve client
problems, day in and day out for over 10 years, while delivering effective, on-target and results-driven work for clients like AT&T, Cricket Wireless, Guthy | Renker, Hyatt Gold Passport and Michaels.

 

• Years of proven and effective creative leadership experience — building, mentoring and inspiring teams of writers and art directors — while advocating and promoting agency collaboration.

 

• Extensive category experience for iconic national brands across a variety of online and offline
media, specializing in traditional and digital multi-channel acquisition, retention, cross-brand and winback
campaigns and promotions.

 

• Passion for the creative process, from concept through execution, with a solid understanding and
appreciation for strategy and insights.

 

• Strong work ethic with the ability to manage multiple brands and large-scale initiatives.

 

• Active in new business, from presentation style and content to in-person pitch delivery.

 

• Successfully introduced radio as a core agency competency.

 

• Helped redesign the agency space, including floor plan layout, workspace configurations, furniture
selection and design aesthetics to fuel creativity and collaboration.

 

Senior Copywriter  |  b.marie  |  2002-2004

 

I specialized in 1:1 online and offline word-of-mouth youth marketing campaigns to help build brands

for P&G Tremor, including the Noxzema Triple Clean launch and campaigns for DreamWorks Studios, Coca-Cola,Toyota Matrix, COVERGIRL and Herbal Essences.

 

Senior Copywriter  |  Rapp Collins Worldwide  |  1994-2002

 

With a focus on customer relationship marketing and loyalty programs, I wrote copy for Hyatt Hotels and Resorts, Hyatt Gold Passport, Sony PlayStation, Adobe Software and Busch Entertainment — helping launch the Discovery Cove brand, the PlayStation 2 game console and Adobe InDesign software.

 

Copywriter  |  Computer City and MBRK Advertising  |  1992-1994

 

I was the sole in-house writer at Computer City corporate, handling weekly print ads, catalogs, POP, 

in-store collateral and signage. Prior to that, I was an intern and writer at MBRK Advertising, concepting and writing for a national retailer's monthly promotions, including catalog, POP and in-store signage.

 

Education:

 

Bachelor of Arts, University of North Texas

Journalism Major with an Advertising emphasis  |  Marketing Minor