b2m creative
brittany
barefoot-mcginnis
creative showcase
My experience in this category started with word-of-mouth youth marketing campaigns for brands like COVERGIRL and the product launch of Noxzema Triple Clean.
Most recently, I led and inspired a team at Javelin on several multi-channel initiatives to support acquisition, winback and cross-brand efforts for the Guthy | Renker portfolio of beauty brands:
- Cindy Crawford Meaningful Beauty
- Perricone Cold Plasma Sub-D
- Proactiv | Proactiv + Acne Systems
- Sheer Cover Mineral Makeup
- WEN Healthy Hair Care System
- X Out One-Step Acne Treatment
Over the years, I've worked on a number of big-name telecom brands, even going back to the days when flip-phones were first cool.
Projects range from email, direct mail, digital ads, integrated campaigns, tradeshow graphics and customer service programs.
- AT&T Bundles
- AT&T Cruisecast
- AT&T High Speed Internet
- AT&T Local Marketing
- AT&T Mover's Program
- AT&T Small Business Mobility
- AT&T U-verse CSR Program
- AT&T Wireless
- DISH Network
- Cingular Wireless
- Cricket Wireless
Writing for Hyatt was a dream come true. It was one of the first big accounts I worked on at Rapp Collins — and I was thrilled when it came back into my life at Javelin.
The work was all designed to engage members and get more "heads in beds" — spanning from member communications and an event blog to high-profile global promotions and holiday video experiences.
Accounts:
- Hyatt Hotels and Resorts
- Hyatt Gold Passport
- Busch Gardens
- Discovery Cove
- SeaWorld
I've created a diverse body of work which ranges from product launches, hotel open houses, pitch work featuring Jerry Seinfeld making sense of retirement accounts, word-of-mouth campaigns, collateral, CD mags and a variety of direct mail — one even featured a sheet of bubble wrap that actually made it through the USPS unscathed!
- Agency Collateral
- Automotive
- Financial
- Gaming/Entertainment
- Hospitality
- Insurance
- Pro Bono
- Pitch Work
- Software
Hi there. Take a look around. Here you'll find a variety of work I've played a role in creating, writing, inspiring and/or directing for iconic brands like AT&T, Hyatt, PlayStation, Adobe Software, the Guthy | Renker portfolio of beauty brands as well as pro bono and pitch work. Enjoy!
