Growing up with a last name like Barefoot, I couldn't help but express myself creatively from a very early age. That's why I thrive in the fast-paced, ever-changing and constantly challenging world we call advertising.
An act of divine intervention landed me with my first "real" copywriting gig, and I'm proud to say I've never looked back.
My experience spans over 20 years and covers a variety of industries, including travel & hospitality, health & beauty, telecommunications, financial services, gaming and entertainment.
With an emphasis in direct communications for customer acquisition, retention and loyalty programs, I've worked on a number of iconic brands, including Hyatt Hotels and Resorts, AT&T, Bank of America, Cingular, Cricket Wireless, Proactiv, Sony PlayStation, Adobe Software, DreamWorks Studios, COVERGIRL and Noxzema.
Away from the office and the Metroplex, you can usually find me spending weekends kickin' it in the sticks with my husband, psycho dog and growing herd of longhorn cattle.